Features
Back
Functions

Dynamic drill-downs

Behavioral segments

Scrollmap

Campaign tracking and conversion sync

Store behavior

Live journeys and content

BI and Data Warehouse Sync

Setup for marketers

Google Shopping CSS

Complete list of features

Full list of features

Consent Manager

Tag Manager

etracker Services

Training and consulting - tailored to your company and your goals

learn more

Learn how to get the most out of your data with etracker.

learn more
Prices
Knowledge
Back
Etracker knowledge

Videos

Blog

Webinars

Events

Lexicon

academy

consulting

Whitepaper

Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

Learn more
Why etracker
Back
Why Etracker?

Data protection by etracker

Consent-free and legally compliant

etracker vs. Google Analytics

etracker vs. Matomo Analytics

We make data protection-friendly web analysis possible without data loss.
Olaf Brandt, Managing Director etracker

Start now

27. January 2026

Server-side tracking with GA4? But data protection friendly please!

Tutorial

Tracking Tuesday News: Server-seitiges Tracking mit GA4? Aber bitte datenschutzfreundlich!

Tracking Tuesday News: Server-seitiges Tracking mit GA4? Aber bitte datenschutzfreundlich!

Watch this video on YouTube

Latest videos

Thumbnail Webinar Website Engagement

Webinar

Better understand & increase website engagement

Watch video

Video thumbnail server-side tracking = GDPR-free?

Server-side tracking = GDPR-free?

Watch video

Video Thumbnail LinkedIn Conversion Upload

Tutorial

LinkedIn Conversion Upload

Watch video